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Enable your business through finance focus...

In my 20-year financial career, I have worked in a wide variety of industries with operations and customers in over thirty countries. At General Electric I received world premier financial training through experience in businesses at various stages of maturity. My biggest take-away from all of this is that “Finance” as a function is not just a back-office necessity to get people, bills and taxes paid but can serve as both an operational and strategic partner to enable business goals. In each of my experiences, the key to using finance to shape a business started with (1) having the Fundamental processes and controls in place to safeguard assets and deliver accurate and timely financial results. It is after this that you can (2) embed finance as an Operating tool to drive commercial and operating team results and hold them accountable for commitments; whether that be prioritizing pipeline opportunities and landing orders, navigating project execution issues, reducing

costs or collecting money. Implementing these two finance stages produces a way of managing day to day operations which deliver stability and predictability in business results. This can give management the flexibility and confidence to make key strategic decisions because the underlying business is now prepared to manage any extra complexity and stress those decisions may put on existing resources. (3) At the Strategic level finance can support decisions critical to maintaining competitiveness, building business value, or expanding operations through activities such as introducing financing solutions that help business or customer cash needs, acquisition/disposition modeling and planning or deal structuring & entity set-ups that minimize tax consequences. This is how I think about finance and how it can work for your business.

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Jennifer Quicksall

Founder & Principal

Focused Finance Solutions

Quicksall Professional Finance Assistance LLC

Where is your business on this financial map?

Increasing Growth & Profit

(1)

(2)

(3)

Strategic finance enables...  

...making business leaps

  • Long-range forecasting

  • Acquisition modeling

  • Integration planning

  • Disposition execution

  • Customer financing

  • Deal structuring

  • Entity finance set-ups

  • Working capital financing

Operating finance enables...  

...moving your business forward

  • Budgets & forecasts

  • Cashflow management

  • Inventory physicals

  • Pipeline reviews

  • Orders/backlog conversion

  • Collections & past dues

  • Integration execution

  • Organization structure

Fundamental finance enables...  

...knowing where your business stands

  • Closing & Reporting

  • Account reconciliations

  • Process design

  • Fraud/theft prevention

  • Adequate reserves

  • Controls / SOX

Critical Resources

  • People

  • Systems

  • Tools

  • Training

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